O'Tacos Franchise

O’Tacos Story
Originally from Lyon, M. Pelonero and Traoré’s brothers launched the concept in 2007.
O’Tacos restaurants’ portfolio increased gradually to reach almost 300 restaurants. With its innovative concept O’Tacos succeeded in diversifying the classic Fast Food landscape to become the leader on the “French Tacos” market.

Since 2018, Kharis Capital joined O’Tacos to strengthen its current operations and to support its development in France and abroad. Kharis Capital aims to make the brand grow thanks to its experience in the Fast Food sector with international players such as Burger King, Quick and Nordsee. To bring these brands together, Kharis Capital founded QSRP (Quick Service Restaurant Platform).

Customers
O’Tacos’ active customer focus aims to provide a strong guest experience
in order to build a long-lasting relationship. The customer target is focused on young and multicultural public who will benefit from a tasty, easy to eat and affordable product in a premium environment.
Our various and generous sweet and salty offer of French Tacos gives our visitors the opportunity to eat at all time of the day. Quality of the ingredients, exclusivity of the product range and strong marketing support are key contributors to the attractiveness of the brand.

VALUE PROPOSITION
We consider the unique brand positioning of O’Tacos as its key success factors:
young customer base, digital native brand, value for money offering, halal products, international standards. With more than 10 years’ experience on the market O’Tacos can provide a strong guest experience with high quality products. O’TACOS’ active customer focus aims to provide a strong guest experience in order to build a long-lasting relationship. Our value for money tacos presents more than 40 thousand combinations of tasty prepared to order products. Quality of the ingredients, exclusivity of the product range and strong marketing support are key contributors to the attractiveness of the brand.